Market Like a CEO by Jereshia Hawk

Breaking Through Visibility Barriers Discover how to show up authentically in your messaging without feeling overexposed or compromising personal boundaries. Learn to identify and overcome the visibility blocks that prevent your message from reaching your ideal high-ticket audience effectively. Master the delicate balance between being authentic and maintaining professional boundaries while deciding which aspects of your identity to highlight. This foundation ensures your messaging creates demand rather than desperation.

Transformation Over Transaction Understand why high-ticket messaging focuses on who your buyer becomes rather than just the services you provide. Learn why messaging becomes increasingly critical as your price point rises and competition intensifies at premium levels. Master the shift from selling services to communicating the profound transformation your clients experience through working with you. This module aligns your messaging with the identity and aspirations of ideal high-ticket clients.

Decoding Premium Decision-Making Master how buyers' decision-making evolves at higher price points and learn to match your messaging to their identity shifts. Understand the three distinct levels of buyer identity shifts and how to craft messaging that matches their readiness. Learn to choose the right lead generation strategy for your specific business model and price point. This psychological understanding transforms how you attract and convert premium clients consistently.

Staying Aligned with Growth Recognize that messaging must evolve with your business growth and cannot remain static as you scale. Identify specific areas where your messaging has become outdated or misaligned with your current expertise level. Learn to re-engage your audience without starting from scratch or confusing existing followers with sudden changes. This module ensures your messaging remains relevant and powerful as you and your business evolve.

Strategic Systematization Step up as a messaging leader by mapping buyer patterns, delegating strategically, and systematizing your thought leadership. Learn to delegate content creation without diluting your unique voice or compromising message authenticity. Master using tools like the Client Snapshot Template and Custom ChatGPT Prompt to maintain consistency at scale. This final module transforms you from content creator to strategic messaging CEO.

Client Snapshot Template Decode Buyer Decision-Making Access a comprehensive template that helps you decode exactly how your best-fit buyers make purchasing decisions. Learn to identify patterns in buyer behavior that inform more effective messaging strategies across all platforms. This tool transforms vague audience understanding into precise buyer intelligence that drives conversions. Use these insights to craft messaging that speaks directly to decision triggers.

Custom ChatGPT Prompt AI-Powered Content Creation Receive a custom-designed ChatGPT prompt that turns real buyer insights into content topics and hooks that convert. Learn to leverage AI technology while maintaining your unique voice and perspective in all content. Master the art of efficient content creation that doesn't sacrifice quality or authenticity for speed. This tool enables consistent content production without constant creative drain.

Messaging Rhythms Checklist Maintaining Consistency Implement a systematic checklist that keeps your messaging aligned, relevant, and consistent across all touchpoints. Learn to create content rhythms that build trust and anticipation with your audience over time. Master the balance between repetition for clarity and variety for engagement in your messaging strategy. This checklist ensures sustainable messaging practices that don't lead to burnout.

Private Podcast Feed Learn On-the-Go Access all course content through a private podcast feed that enables learning during commutes, workouts, or downtime. Absorb the material through audio format that allows for repeated listening and deeper integration. This format ensures you can maximize learning opportunities throughout your busy schedule. Transform dead time into productive learning sessions.

The Visibility Block Workshop Overcoming Internal Barriers Deep dive into why you're holding back in your messaging and how to break through self-imposed limitations. Learn specific techniques for overcoming imposter syndrome and fear of judgment at higher price points. Master strategies for showing up consistently even when facing internal resistance or external criticism. This workshop addresses the psychological barriers that sabotage messaging effectiveness.